GDN and programmatic are among the most popular concepts in the digital advertising industry. These two concepts, which form the purchasing foundations of the industry, work on the auction principle. An auction in the industry can be described as multiple advertisers bidding on an ad space at the same time. Although GDN and Programmatic are different from each other, their tasks are essentially the same.
What is GDN?
GDN, or the Google Display Network, is actually a product of Google, as can be guessed from its name, and is located within the Google Ads dashboard. Google Ads is one of the most widely used advertising services. GDN ads, which are much richer compared to standard internet ads, attract users’ attention better thanks to this feature. Appearing before the user while playing a game or watching a video, GDN has highly rich visual content and themes. This feature sets it apart from other ad types and makes it one of the most preferred advertising models on the Google Ads dashboard.
GDN ads, which allow providing more comprehensive information about the services offered to the company, perform much better with the retargeting feature. Showing the same or similar ad to the user once, GDN puts the ad back into display if the customer has clicked on that ad once. Because GDN has such features, it is among the ad types with the highest conversion rates on the Google Ads dashboard. In other words, thanks to GDN, you can reach potential customers faster.
What is Programmatic?
Programmatic advertising is known as the most widely used advertising model. Considered one of the most advanced advertising models of recent times, programmatic covers a vast majority of the ads found on websites. On top of this, the process in programmatic advertising takes place much more simply and efficiently compared to other advertising models. Accordingly, thanks to programmatic ads, it will be sufficient to participate in predetermined auctions to purchase digital ads from environments such as websites, mobile devices, video, and social media.
Apart from these, thanks to the programmatic advertising model, you can easily get an idea about the advertising model your business needs the most. In programmatic advertising, the workflow progresses automatically with artificial intelligence support. Thus, companies get better efficiency by choosing the most suitable advertising model for themselves.
Differences Between GDN and Programmatic
These two advertising models are among the most popular models of recent times and are in competition with each other. Although programmatic advertising holds a vast majority of the ads in our country, the GDN advertising model is not to be underestimated. GDN is an advertising model registered with Google AdSense. Approximately 90% of today’s advertisers are registered with AdSense, and this situation makes GDN ads quite powerful. The differences between GDN and Programmatic do not end here…
Besides these, it is possible to say that programmatic advertising is a bit more technological compared to the GDN advertising model. Because programmatic advertising has an artificial intelligence-supported operation, it offers advertisers more opportunities in every aspect.
The most fundamental commonality of these two advertising models is that both operate via auctions. In both models, the auction process can conclude in less than a second.
The most basic and important difference between the two models is regarding ad spaces. Within the programmatic model, you can use the ad space you like without any auction process. Such a process does not yet exist in the GDN advertising model.
